Marvel Television, Disney/ABC Television Group, and IMAX Corp. today
announced an innovative agreement to exclusively premiere the new ABC series "Marvel’s
The Inhumans" in IMAX commercial theatres, marking the first time a
live-action television series has debuted in this manner.
Under the agreement, a version of the first two episodes of Marvel
Television’s new series "Marvel’s The Inhumans", produced in
conjunction with ABC Studios and filmed entirely with IMAX digital
cameras--will run worldwide exclusively in IMAX for two weeks at the beginning
of September 2017. ABC plans to then premiere the weekly series in fall, with
additional exclusive content that can only be seen on the network.
The Inhumans, a race of superhumans with diverse and singularly unique
powers, were first introduced in Marvel Comics by Stan Lee and Jack Kirby in
1965. Since that time, they have grown in prominence and
become some of the most popular and iconic characters in the Marvel
Universe. "Marvel’s The Inhumans" will explore the never-before-told epic
adventure of Black Bolt and the royal family.
ABC, IMAX and Marvel Television also intend to work together to create a
joint marketing and promotion plan for the series across their proprietary
media platforms--which would be the first such cross-platform marketing launch
of a television series. Today’s agreement also marks IMAX’s first time as a
financing participant in a TV pilot and series.
"This unprecedented alliance represents a bold, innovative approach to
launching great TV content for a worldwide audience," said Ben Sherwood, co-chairman,
Disney Media Networks and president, Disney/ABC Television Group. "It
highlights Disney/ABC’s unrelenting commitment to finding new and creative ways
to showcasing our very best programming and increasing global engagement and
reach."
"This first-of-its-kind multi-platform production, distribution and
marketing agreement brings together Marvel Television’s unique brand of
entertainment, ABC’s unparalleled audience and IMAX’s brand and global fanboy
demographic," said IMAX CEO, Rich Gelfond. "It also takes our decades-long
relationship with The Walt Disney Company to a whole new level, jointly
breaking new ground in the industry. We are confident our exhibition partners
will be excited to work with us on this innovative launch of a series across the
IMAX network."
"We're happy to see this unique deal come together, working with our
partners," said Dan Buckley, President, Marvel Television, Publishing &
Brand. "In an ever-changing world of distribution and consumption, it’s very
exciting to be part of a groundbreaking initiative that takes us to the
forefront of this evolution."
This deal also provides audiences with high-quality, compelling
entertainment options during what have traditionally been lulls in the summer
blockbuster season. These IMAX audiences also tend to have high engagement and
positive response to comic book fare.
Source - Marvel
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