Roughly six months to
go and the viral marketing for Zack Snyder's Batman v Superman: Dawn of Justice
begins with an exclusive profile of LexCorp's CEO, Lex Luthor on Fortune.
The piece delves into
how the baby face genius turned the aging petrochemical and heavy machinery
company found by his father into a Fortune 500 tech darling, his collection of
meteorite crystals, being behind Kord Industries and Wayne Enterprises in the
top three most charitable corporations in America, but in front when it comes
to military contracts.
As you can read, plenty
of nods and teases are given to the upcoming film and possibly beyond like the
mention of Kord Industries, whose CEO Ted Kord become the second man to take on
the mantle of the Blue Beetle.
Source - Fortune
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