F Lex Luthor Is Profiled In Batman v Superman Viral Marketing | Galactic News One

Lex Luthor Is Profiled In Batman v Superman Viral Marketing


Roughly six months to go and the viral marketing for Zack Snyder's Batman v Superman: Dawn of Justice begins with an exclusive profile of LexCorp's CEO, Lex Luthor on Fortune.

The piece delves into how the baby face genius turned the aging petrochemical and heavy machinery company found by his father into a Fortune 500 tech darling, his collection of meteorite crystals, being behind Kord Industries and Wayne Enterprises in the top three most charitable corporations in America, but in front when it comes to military contracts.

As you can read, plenty of nods and teases are given to the upcoming film and possibly beyond like the mention of Kord Industries, whose CEO Ted Kord become the second man to take on the mantle of the Blue Beetle.

Source - Fortune
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