If you have want to
make a film out of the Transformers, or G.I. Joes, you give them personalities
that fit their look, and create a world where they can live in. When you have a
board game like Battleship, you create a story and try to integrate the most
recognizable parts of the game in it. But what if your inspiration is
multicolored clay that comes in yellow buckets?
Earlier this month,
20th Century Fox announced that they were in the process of developing a movie based
on the childrens "toy", Play-Doh, and that they had tapped
Bridesmaids, and The Heat director Paul Feige to develop it.
While at CinemaCon,
Collider caught up with the director and asked him why and how?
"We’re moving forward [with the film]… My company
was approached by Hasbro with this property and at first I was like, ‘How do
you make a Play-Doh movie?’ and then I was like, ‘Wait, it’s colored clay. It’s
Claymation!’ So then we had an idea that we really liked and then we brought
[screenwriter] Jason Micallef in and kind of kicked it around
with him, he went away and put together a pitch, came back, and it’s the
funniest—I just think it’s hilarious. Let’s just say it’s gonna be a big movie,
big in scope."
I think the idea is that if The Lego Movie worked,
then why not Play-Doh?
Source - Collider
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