Last year Marvel and Hero
Ventures announced a “multi-Dome complex” titled The Marvel Experience, an
innovative travelling experience (US and Canada), featuring some of Marvel’s
biggest heroes like Spider-Man, Hulk or Iron Man. The attraction will feature
state of the art interactive and multimedia technology, which will include a 4D
motion ride and original 3D animated content, allowing fan to take part of the
action. Today Hero Ventures has released the final designed for the complex
that will house all the features and rides.
Here is the press report with the
final design below.
Canvassing a 2-acre footprint of
more than 80,000 square feet, this state-of-the-art, custom built multi-Dome
complex will represent the first time a venue of this type, size and scope will
be utilized for a mobile tour. From the outside, The Marvel Experience
resembles a temporary S.H.I.E.L.D. installation or “Mobile Command Center,”
with the facility’s apex towering more than six stories high. Inside, a maze of
connected Domes will lead guests through an array of interactive games and
original animated short films including the first- ever traveling motion-based
ride, where guests become immersed in this original adventure only found in The
Marvel Experience. This unique, themed entertainment experience is scheduled to
visit select US and Canadian markets for weeks at a time in each city and is
designed to engage audiences through compelling family entertainment with a
production value consistent with the iconic nature of the Marvel Super Heroes.
The touring experience was
designed in concert with a team of industry renowned all-stars and award
winners including one of the motion picture industry’s most noted concept
artists, Aaron Sims, who art directed the illustration. Sims, who will also be
offering up his unparalleled vision for the Tour’s character and environment
animation is no stranger to the Marvel Universe. He has brought Marvel
characters to life through his work on numerous feature films including,
Marvel’s The Incredible Hulk, Sony’s The Amazing Spider-Man, and Fox’s X-Men:
First Class. Sims is one of the Industry’s most prolific special effects
artists having worked with Steven Spielberg on A.I. and War of the Worlds,
Michael Bay’s Transformers and many other visually spectacular films.
“The Marvel Experience and our
innovative Dome environment is the future of themed entertainment. Aaron and
our entire team have done a masterful job in setting the table for us with
their magnificent designs and creativity for this dynamic experience,” said
Rick Licht, Hero Ventures’ CEO. Executive Producer Michael Cohl added, “This
Marvel experience employs new technology and new concepts that we think will
make this one of the most exciting shows ever produced. It will be a truly
unique experience.”
“The Domes are central to the
singular story line that pulses through The Marvel Experience and are enhanced
by state-of-the-art design applications and graphic elements,” said Doug
Schaer, COO of Hero Ventures. “The interior will feature an exaggerated
comic-style utilizing projected high-tech imagery, amazing fabricated set
pieces and virtual simulations to advance the story. Our guests will be
interacting directly with multiple Marvel Super Heroes, as well as members of
S.H.I.E.L.D., as they take their place in the Marvel Universe”.
“We are excited to collaborate
with Hero Ventures to bring our millions of Marvel fans an exciting new way to
interact with and experience their favorite characters, in a never-before- seen
environment,” said Marvel’s Sean Haran, Vice President of Business Development.
“Hero Ventures brings a refreshing and magical approach to showcase our
characters in a way that is sure to be a thrilling and unforgettable experience
in a uniquely iconic venue.”
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