Disney
and Marvel have announced a new anime series titled Marvel Disk Wars: The
Avengers, which will be launched next year in Japan. This new series will be
fifth anime series based on Marvel material, with Iron Man, Wolverine, X-Men
and Blade coming first.
At
this point the new series will only air in Japan but a world release shouldn’t
too far behind.
Press Release:
The
Walt Disney Company (Japan) Ltd. announced today that it will produce the first
Japanese Marvel animated television series targeted at boys. Marvel Disk Wars:
The Avengers is based on Marvel’s most popular team of Super Heroes, The
Avengers and will premiere nationwide on terrestrial television in spring 2014.
Marvel
Disk Wars: The Avengers will be produced by Nerima-ku, Tokyo-based Toei Animation
Co., Ltd., which has produced multiple successful animated series for kids in
Japan. Taito-ku, Tokyo-based Bandai Co., Ltd., which has a highly successful
track record with major titles, will be responsible for character
merchandising. The three companies will collaborate in creating a fully
localized Japanese series as well as providing a lineup of attractive products
and merchandise targeting the boys market.
The
story will revolve around how The Avengers – Iron Man, Captain America, Thor
and the Hulk together with the help of Spider-Man and a group of teens, will
harness their respective fighting skills and superhuman powers to foil Loki’s
scheme to take over the world. Marvel Disk Wars: The Avengers will target boys
in the 6-12 age group.
Walt
Disney Japan, through its local content strategy—delivering content tailored to
meet the needs of local consumers—is actively localizing content to fit the
tastes and sensibilities of Japanese audiences. Though the company has produced
and broadcast several localized programs, from the animated short-form series
Fireball in 2008, Disney’s first animated series produced entirely in Japan, to
Stitch!, which stars the popular Disney character with a change of setting from
Hawaii to Okinawa. Marvel Disk Wars: The Avengers will be its first animated
television series specifically targeted at boys and will delight Japanese
viewers with an entirely new action-packed storyline that unfolds before their
eyes in a high quality 2D animated format. Most recently, this Super Hero team
was seen in the 2012 live-action movie, Marvel’s The Avengers, with a
world-wide box office revenue that exceeded $1.5 billion and was the third-top
grossing film of all time.
Through
this collaboration, Marvel, Walt Disney Japan, Japan’s top animation studio
Toei Animation, and character merchandising leader Bandai will together
leverage their respective strengths to deliver a television series for
nationwide broadcast and a range of merchandise that is sure to breathe new
life into the boys market in Japan.
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