Warner
Bros. and Chernin Entertainment are gearing up for the wacky racing adventure,
based on Britain’s Gumball 3000.
This
year mark the 15th anniversary of the famous race, which his
describes has:
“Gumball
3000 was created in 1999 by ex-racing driver, designer and British entrepreneur
Maximillion Cooper; and was born from Cooper’s vision to combine cars, music,
fashion and entertainment to create a pop culture lifestyle brand of the
future. Cooper derived the word ‘Gumball’ from New York artist Andy Warhol
after he used it to describe how the public chew up and spit out popular
culture like chewing gum; and ‘3000’ as a nod to Cooper’s fascination with the
future, particularly at a time when the world was about to enter the 21st
Century. Cooper decided to launch his lifestyle brand concept by inviting 50 of
his influential and celebrity friends to join him on a road-trip around Europe
to experience an adrenaline fuelled-adventure, driving incredible cars and
hosting glamourous parties each evening.”
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