Paramount has released a viral marketing video for Rings,
the new chapter in the horror franchise.
"First
you watch it, then you die. Watch as hidden cameras capture the reactions of
unsuspecting customers when Samara comes for them IRL."
Directed by F. Javier Gutiérrez ("Before the
Fall"), Rings tells the story of a young woman becomes worried about her
boyfriend when he explores a dark subculture surrounding a mysterious videotape
said to kill the watcher seven days after he has viewed it. She sacrifices
herself to save her boyfriend and in doing so makes a horrifying discovery:
there is a “movie within the movie” that no one has ever seen before.
Rings stars Matilda Lutz, Johnny Galecki, Vincent
D'Onofrio, Laura Wiggins, Lizzie Brocheré, Aimee Teegarden, Bonnie Morgan, and
Alex Roe.
From a script by Akiva Goldsman, Jacob Estes, and
David Loucka, Rings opens in theaters on February 3.
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