WWF (World Wide Fund) and Sony
Pictures Entertainment have announced that Spider-Man will become the first
super hero embassador for Earth Hour.
Here is the press release with the videos bellow.
In a first of its kind
partnership, Spider-Man will be the first Super Hero ambassador for Earth Hour,
the global movement organized by WWF (World Wide Fund for Nature), with a
message to inspire individuals to use their power to become Super Heroes for
the planet.
Andy Ridley, CEO and Co-Founder
of Earth Hour, and Jeff Blake, Chairman, Worldwide Marketing and Distribution,
Sony Pictures Entertainment, made the announcement in conjunction with the
launch of Earth Hour Blue – a radical new digital crowdfunding and
crowdsourcing platform for the planet, launched to engage people around the
world and participants in the famous lights out event, which this year will be held
on Saturday March 29, at 8:30pm.
This year, Earth Hour and the
hero of the highly anticipated motion picture The Amazing Spider-Man 2 – along
with the film's stars, Andrew Garfield, Emma Stone, Jamie Foxx and director
Marc Webb – are throwing their support behind Earth Hour Blue, which aims to
harness the power of the crowd to raise funds for on-the-ground environmental
projects from across the world.
"I'm proud Spider-Man is the
first Super Hero ambassador for Earth Hour because he shows we can all be Super
Heroes when we realize the power we all have," says Andrew Garfield, who
plays Spider-Man in the upcoming film. "Earth Hour is a movement that has
created massive impact around the world, so imagine what we can do this year
with Spider-Man by our side."
The crowdfunding section of the
new platform will allow participants to help deliver energy efficient stoves to
families in Madagascar, help communities in the Philippines build fiberglass
boats to withstand climate impacts like Typhoon Haiyan and raise funds to
expand and conserve the iconic Table Mountain National Park in South Africa,
with many more projects to come.
"Earth Hour gives you the
power to inspire anyone, even if you're just one person, and Earth Hour is much
more than an hour. There are great projects from the crowd, for the planet,
happening all over the world," said Emma Stone.
The Amazing Spider-Man 2 director
Marc Webb is the first celebrity ambassador to announce the Earth Hour Blue
project he is backing, which aims to provide better equipment for WWF Rangers
protecting Indonesia’s endangered wildlife such as the Sumatran Tiger,
Elephant, Rhino and Orangutan and their forest habitat.
"Earth Hour is a movement
full of Super Heroes – people harnessing the power of the crowd to inspire
change for the good of the planet, imagine the possibilities when we come
together and do more," said Marc Webb.
Earth Hour has grown to involve
hundreds of millions of people from all walks of life across 7000 cities and
towns and 154 countries and territories. Jamie Foxx who plays the villain
Electro in the film said, "Earth Hour isn't just about lights off; it's
about people across the world coming together throughout the year to join
forces to improve the planet. Never underestimate your power, never
underestimate what you can do."
Individuals can also use Earth
Hour's crowdsourcing platform for Earth Hour Blue, which will call for people
to add their voice to some of the biggest environmental campaigns across the
world; including an Instagram campaign for people to share their love of
Australia's Great Barrier Reef, as part of WWF-Australia's "Lights Out For
The Reef" theme for Earth Hour 2014.
Global participants in the
movement will also be able to sign the Shark Saver's "I'm FINished With
FINS" pledge, which engages celebrities and public figures throughout Asia
to help end shark finning in marine waters for the consumption of shark-fin
soup.
"The idea of Earth Hour has
grown beyond anything we could have dreamed. This year with the help of Spider-Man
by our side, we are taking the movement to the next stage. We hope that
Spider-Man will empower individuals to be Super Heroes for the planet, and use
their voice or their dollar to support projects or campaigns around the world.
It's about harnessing the power of the crowd. That's what Earth Hour Blue is
all about," said Ridley.
Sony Pictures Entertainment will
join by contributing to a WWF-China and Earth Hour Blue project that provides
efficient cookstoves to prevent deforestation in the habitat of the Giant
Panda. Through its efforts, the studio will receive Gold Standard carbon
offsets that render the entire physical production of The Amazing Spider-Man 2
as well as its publicity tour, carbon-neutral.
Expanding on many sustainability
efforts over the years, The Amazing Spider-Man 2 became the most eco-friendly
tentpole production in the history of Columbia Pictures. These environmental
efforts, on set and off, were supported at every level – from producers, studio
executives, and cast and crew and began as soon as the film went into
pre-production.
"Spider-Man's always been a very
relatable Super Hero. Peter Parker is a hero to all people, and an inspiration,
so it seems very fitting that he should join forces with Earth Hour to empower
every single individual to help save the planet," Blake added. "I'm
also very proud of the fact that 'The Amazing Spider-Man 2' is entirely
carbon-neutral. We made a commitment to be as eco-conscious as possible during
production itself, when we took a special effort to think green and avoid
waste; now, completing that process with Earth Hour Blue is a wonderful
testament to what we can achieve when we all work together."
Earth Hour and its Super Hero
ambassador Spider-Man remind us that "with great power comes great
responsibility," so get involved and use your power at earthhour.org.
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