Max Steel Found A New Partnership

After the success of Hasbro with G.I. Joe: The Rise of Cobra back in 2009, toy company Mattel joined forces with Paramount Pictures to bring their own hero to live action film Max Steel. The toy was created to go on simultaneous with the animated series that run from 2000 to 2002, which were followed up with nine animated movies between 2004 and 2012.

After four years, Mattel and Paramount’s partnership corroded (pun intended) and now Mattel is teaming up with Dolphin Entertainment.

Writer Christopher Yost (Thor: The Dark World) is in charge of the script and Stewart Hendler (Halo 4: Forward Unto Dawn) of directing it.   

Open Road is going to distribute it and is looking for a 2014 release. 

DOLPHIN ENTERTAINMENT, MATTEL TO DEVELOP, PRODUCE

“MAX STEEL,” OPEN ROAD FILMS TO DISTRIBUTE

FOR WIDE THEATRICAL RELEASE

Christopher Yost to Write, Stewart Hendler Attached to Direct Live-Action Film;

Newly Created Dolphin Films Enters Multi-Picture Distribution Agreement with Open Road Films; Dolphin Films Hires Charlie Cohen as President

HOLLYWOOD – September 4, 2013 – Dolphin Entertainment, Inc. and Mattel, Inc. (NASDAQ: MAT), have partnered to develop the live-action, feature-length film “Max Steel” based on Mattel’s franchise property of the same name.  The film will be produced by Dolphin Films, a newly-formed subsidiary of Dolphin Entertainment.  Open Road Films will distribute “Max Steel” in the U.S. as the first of a multi-picture agreement with Dolphin Films.  The film will be given a wide release in theaters in the fourth quarter of 2014.

“Today marks the beginning of an exciting new relationship between Dolphin Entertainment and Mattel, two companies that have consistently worked to delight and entertain children all over the world,” said Bill O’Dowd, CEO, Dolphin Entertainment.  “We couldn’t think of a better property to kick off Dolphin’s feature film division than Max Steel, which tells a story of the power of friendship and teamwork, with a heavy dose of humor – all qualities we hope to bring to our partnership with the Mattel team.”

Dolphin Films’ multi-picture agreement with Open Road Films will focus on motion pictures aimed at families, tweens, teens and young adults, which is a strategy that aligns closely with Dolphin and O’Dowd’s history delivering television and digital programming to those demographics.

“Dolphin has an excellent track record in creating family, tween, teen and young adult- focused entertainment,” said Tom Ortenberg, CEO, Open Road Films.  “We can’t wait to work with Bill O’Dowd and his team to bring this product to the marketplace.”

“Launching our film division has been a natural progression for us.  Along with our established television and digital departments, our theatrical group will complete our goal of having a fully cross-platform production and distribution business,” added O’Dowd. “Open Road Films was the first choice for our theatrical partner as Tom Ortenberg, Elliott Kleinberg and Jason Cassidy are not only accomplished in the theatrical distribution business, but also true gentlemen.”

Created internally by Mattel, the Max Steel™ franchise spans multi-platform entertainment, toys and consumer products. In development with Dolphin Entertainment the feature-length film will introduce audiences to a new and never-before-seen world of Max Steel.

“Teaming with Dolphin Entertainment and top Hollywood creative talent to write, produce and direct the feature film, Max Steel will excite and engage audiences around the world,” said Doug Wadleigh, Senior Vice President, Global Brands Marketing. “Max Steel’s debut on the big screen is the next evolutionary step for the franchise utilizing a live-action theatrical format to truly personify the brand.”

Bill O’Dowd will produce the film alongside kid’s entertainment veteran Julia Pistor who is producing for Mattel. Pistor’s storytelling and production expertise spans over two-decades with extensive work in television, film and syndication for premier global entertainment companies including Nickelodeon, HIT Entertainment and Viacom Enterprises.

“Max Steel is an action-packed, character-driven story that fits perfectly into the creative movie-making mold,” said Pistor.  “We have assembled a world-class team in bringing Christopher and Stewart to the project and collectively will tell the origin story of Max Steel in an authentic, visually compelling way.”

“Max Steel” tells the story of teenager Maxwell McGrath and alien companion Steel who can combine special turbo-energy powers to generate sensational superhero Max Steel. The storyline centers on bringing a positive and relatable hero to kids, drawing upon turbo-charged teamwork, laughter and friendship.

“Max Steel” writer Christopher Yost most recently rewrote and did the production work on “Thor: The Dark World” for Marvel and director Alan Taylor.  He also wrote the superhero adventure “Secret Headquarters” for Paramount and Stuber Pictures.  Previously, Yost was a member of Marvel’s Writers Program, where he worked on the first “Thor.”  “Max Steel” director Stewart Hendler recently directed and executive produced “H+,” a digital series for Dolphin Entertainment and Warner Brothers Entertainment, winning a Best Director award and sharing in a Best Sci-Fi or Action Series award at The 2013 Streamy Awards.  Hendler also recently completed work on the award-winning digital series “Halo: Forward Unto Dawn.”  Between them, “Halo” and “H+” have garnered 24 industry nominations, thus far.  He also manages an active feature film career, having directed the studio features “Whisper” and “Sorority Row,” as well as developing several large-scale studio projects.

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