Paramount Pictures
and Sony Pictures Entertainment have joined Marvel Studios and will too skip San
Diego Comic-Con's Hall H this year. Per Variety, both studios decided that time
was short to promote their line-up.
"It wasn’t a
knock against Comic-Con," one spokesperson explains, "the film cycles
just didn’t allow it,", while another executive asks "why force the issue?"
when the subject of costs came about. Having films sent to Comic-Con costs
studios hundreds of thousands, and though it's true that it is a good
promotional platform the fact is that it doesn't guarantee success at the
box-office, just ask Universal about Scott Pilgrim vs The World and Cowboys
& Aliens.
Sources close to the
matter said that both studios just didn't had "fanboy material to promote",
which isn't necessarily true. Sony could have pushed Goosebumps, and Spectre,
while Paramount could have sent Mission: Impossible - Ghost Protocol.
With the three
studios out of Hall H, Warner Bros, Fox, Lionsgate, Lucasfilm have the
opportunity to better promote that which doesn't really need to be promoted, i.e.
Batman v Superman: Dawn of Justice, Fantastic Four, X-Men: Apocalypse, The Hunger
Games: Mockingjay - Part 2, and Star Wars: The Force Awakens.
The 2015 edition of San
Diego Comic-Con runs from July 9th up to July 12th.
Source - Variety
0 Comments:
Post a Comment