Speaking to /Film, Marvel Studios President Kevin
Feige revealed why he announced the release dates for upcoming movies before Comic-Con,
and why Josh Brolin being cast as Thanos in Guardians of the Galaxy and
Avengers: Age of Ultron.
"…
You just announced movies through 2019. Why
announce all those movies now, before Comic-Con? Also, do you you have a
tentative ideas of what they’re going to be, or is it in flux?
Yes and yes. It’s
because of the competitive landscape. It’s because if we don’t announce dates
soon, somebody else is gonna announce and then the weekends will be gone. So
that was really the onus. I was the one who said, “You sure you wanna do that
before I go to a press junket and get asked what they are before Comic-Con?”
But in the big picture, we just need to get those flags planted.
The only May date in there is the 2019 date,
suggesting that Phase Three is going be much longer than the previous two.
It’s nothing that I
can talk about, but yes, a number of people have asked me that. And the thing
that I like most about that is basically that people know and care about our
phases. It was something that I just made up at one point, maybe on the spot on
some panel during a New York Comic-Con once or a San Diego Comic-Con once.
Because nothing like this has ever been done before. And I wanted ways to
characterize them so they didn’t feel like people were saying oh here we go,
M.C.U. part 15 or 16. And yet at the same time, they weren’t just thinking
there’s an Iron Man Trilogy, a Thor Trilogy, a Cap Trilogy. It’s all those
things, but I like breaking it into these phases. And I like that people have
adopted that.
And that people assume a May release date means an
Avengers film. That’s the Avengers month.
[2019] not the only
May date. I think there’s a May date in ’17.
Yeah, I think so. But I think the way it was announced
it looked May 2019 was Avengers 3.
Right.
…
You recently screened Avengers 2 footage in the U.K.; will we see the same footage at
Comic Con?
I don’t know if
you’re gonna see anything next week.
You have an hour next week and that’s your next movie.
Who knows what you’re
gonna see next week. No, we showed in Barcelona and the U.K., some behind the
scenes stuff. So some B roll stuff. Maybe that’s what we’ll show.
Okay. You’ve been saying that Thanos was in this movie
for the longest time.
I was telling the
truth.
I know you were! But you kept the actor secret, and
never revealed him in marketing. Why adopt the super-secretive approach?
Well I don’t know if it’s super secretive. I mean,
often I don’t think there’s a reason to put out any sort of big press release
for each and everything we do and every little move we make. And also in the
overall context. So in other words, if we put Thanos in the middle of marketing
for Guardians of the Galaxy,
I don’t know if it’d make a lick of difference in terms of who goes to see the
movie.
In fact we take away
from [the characters] we actually are advertising. So that wasn’t a strategy of
any kind. It was just, you know, it was something in the body of the film that
hopefully within the context of the film, even if you don’t know who he is,
makes some sense as an over guy to Ronan, giving Ronan something [SPOILER
REMOVED]. But we didn’t say don’t use any advertisements.
..."
Source - /Film
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