At
the recent UBS Global Technology Conference, EA Chief Financial
Officar and Executive Vice President Blake J. Jorgensen spoke about
the company's upcoming games, including their deal with Disney and
the Star Wars franchise.
"We’ve
done movie games over the years and we wanted to make sure that we
weren’t doing a movie game i.e., game based on the movie. The
beauty of the Star Wars franchise is that it's so broad and so deep,
you don’t have to do a movie game. You can do a game that's very
focused on the world that's been created around Star Wars," he
said.
"We
had a long relationship obviously with Lucas on the original Star
Wars and when Disney took over Lucas, they really wanted to maintain
a video game business around Star Wars. They felt it was very
valuable and a lot of people loved the games historically. And so
they came to us because of our partnership and they knew that we
could help them develop really great games and we struck what we
believe is a fantastic deal which allows us to be able to build games
in many different genres across multiple types of platforms over 10
years and we’ll leverage the strength of the Disney marketing
associated with the Star Wars properties both in movies and other
things that they may do over the timeframe. We’ll try to align
those with that marketing, power the Disney has so it will get
aligned with timing around the movies, but it won’t necessarily be
aligned with the movie."
Jorgensen
also mentioned that new game in the Battlefront franchise, which is
slated for a summer 2015 release date, is still being worked at by
people at DICE.
"We’ve
shown a trailer for one of the possible games that we’re going to
make, Battlefront, and it’s got a lot of people very excited
because it’s a very popular game from before. We have the team at
DICE, building some early stages of various games and building them
in Frostbite, so it will be very exciting gameplay and you’ll hear
more about it in the years to come, but we’re very excited about
the opportunity."
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