Adding
to the whole Marvel cinematic extravaganza, Senior Producer Brian Kwan and
Director of Interactive Marketing and Production Dave Bushore presented the
Jarvis app that will be available on September 10th, for any iOS
device, including iPad and iPhone.
The
Jarvis app is a “normal” app that allows you to use it as an alarm, check up on
the weather, post things on Facebook, or, and this is probably the best part,
allows you to connect and control your Blu-ray player, if connected to the same
wifi network as your iOS device.
As you
can expect, actor Paul Bettany, who voiced Jarvis in the Iron Man movies, will
also be the voice of the app. He recorded 220 hours of voice-over to make the
app look “real”.
Kwan
and Bushore gave a little demo and
answered some questions relating to the app, and how it interacts with the
Blu-ray player, making it the first ever voice activated and controlled of its
kind.
“Question: What was the inspiration for the JARVIS app?
DAVE
BUSHORE: The inspiration, when we saw
Iron Man 3 for the first time and we knew we were going to develop something
for the Blu-ray release, was JARVIS. It
was the first chance we were going to have to give it to the fans. In Iron Man 1, when Christine Everhart
(Leslie Bibb) wakes up in Tony Stark’s house, she doesn’t know about JARVIS,
and JARVIS comes on out of nowhere. You
see Tony’s huge Malibu mansion and get introduced to this character, JARVIS,
who runs Tony’s life for him.
BRIAN
KWAN: So, we wanted to create and app
that could mimic something like that, and we wanted to make JARVIS customizable
to the user.
Will
JARVIS be as snarky on the app?
BUSHORE: He gets more and more snarky. The tone of everything is as close to the
film as we could get. It’s important to
keep that snarky tone and what Paul Bettany brings to the role.
BUSHORE: You get an AR code, that’s a glorified QR
code. They are essentially Easter eggs
that will pop up when you do certain things on the disc, and there are 13 of
them, hidden throughout the menus. On
the disc, JARVIS explains what they are and how to open them.
KWAN:
If you go to the Armor section of the app, after you’ve downloaded it for the
first time, all 42 armors are greyed out ghost files.
BUSHORE: You can get all 42, and it explains what each
one does and why Tony designed it that way.
You can save it as your background, save it as your wallpaper or send it
to your friends.
KWAN:
If you find one of the 13 images, you hit the scan button, frame in the
picture, and it will grab and unlock that Armor. And then, you will have access to it.
BUSHORE: Once you find the QR codes, you don’t have to
find them again. There are eight that
are pretty to find. Then, there are
three that are a little harder. The goal
of that is, if you go through the whole thing and rebuild the database, JARVIS
will let you know when you get to 100%.
When it’s fully restored, there will be a file on the database that’s a
little bit extra. If you go through all
the work of finding all the Armors and rebuild JARVIS’ database, JARVIS has a
cool sneak peek for you that’s an exclusive.
KWAN: You’ll have to get the Blu-ray and find the
images and scan them to see what that sneak is.
Will
more interactive content be available, in the future?
BUSHORE: Once the Blu-ray comes out, there will be
more. Moving past that, if you’re a Marvel
fan, we’ve got Thor coming and we’ve got Cap coming. You’ll get exclusive images and clips, and so
on. If you’re a Marvel fan and a fan of
the movies, it’s all right there. You’ll
get more exclusive ringtones because nine will grow old. And we have so much Paul Bettany voice-over
that we can do more stuff.
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